A complete retail and fashion commerce platform β mobile app, web storefront, and admin dashboard in one system. Product variants, outfit builder, size guide, loyalty programme, and a multi-store backend that scales from one boutique to a national chain.
Fashion retail has unique demands that generic eCommerce platforms handle poorly β size variants that go out of stock at different rates, colour options that need different hero images, outfit suggestions that require product relationship logic, and a mobile shopping experience where the product photography needs to shine above everything else. We built this platform with those realities in mind, not retrofitted them as plugins.
Multiple product images per variant, zoom on hover, video support, and a size guide that opens inline β not in a separate tab that closes your cart. The product page that converts.
Link products together as complete looks β "Styled With" section on every product page shows complementary items. Customers buy the outfit, not just the dress.
Search by product name, colour, size, price range, brand, or category. Filters update the URL so results are shareable. No page reload β instant filter application.
Cart survives browser close, device switch, and app restart. Customers who add to cart on mobile continue on desktop without losing their selections.
Real-time order status with courier integration β packed, dispatched, in transit, out for delivery, delivered. Customers track from the order confirmation email without creating an account.
Self-service return initiation from the customer account page. Select reason, choose refund or exchange, schedule pickup. Operations team handles from the admin return queue.
A single Flutter codebase produces native iOS and Android apps β identical feature set, platform-native UI conventions, and App Store / Play Store ready. No web-view wrapping.
The app learns from browse history, purchase patterns, and wishlist additions to surface products the customer is likely to buy β personalised on every session, not just on the home screen.
Take a photo or upload an image and the app finds visually similar products in your catalogue. Customers find what they want when they cannot describe it in words.
Back-in-stock alerts for wishlisted items, flash sale countdowns, order status updates, and personalised "we thought you'd like this" nudges β all configurable per customer preference.
Full dark mode support matching system preference. WCAG 2.1 AA compliant contrast ratios. Dynamic text size support. The app works for every customer, not just the ones with perfect eyesight.
Find nearby physical stores with map, opening hours, stock availability query, and click-and-collect booking. Bridges digital discovery with in-store conversion.
Manage stock per size-colour combination with a visual variant matrix in the admin panel. See at a glance which size-colour combinations are low, which are overstocked, and which are bestsellers.
Dashboard and email alerts when any variant drops below its threshold. Never let a bestselling size go "out of stock" on the website while units sit in the warehouse uncounted.
Allocate stock per physical store and online channel separately. Transfer stock between stores with a digital transfer record. Know where every unit is at all times.
Weekly bestseller and slowmover analysis per category, brand, and price band. Make buying decisions based on actual sell-through data rather than last season's intuition.
Generate SKU barcodes and price tags directly from the admin panel. Bulk print by category or upload a SKU list. Works with standard thermal label printers.
Create purchase orders for each season collection, track supplier delivery against PO, and reconcile received stock against invoiced quantities β all in the same system that sells it.
Points earned on every purchase, redeemable on the next order. Tier system β Bronze, Silver, Gold β with increasing earn rates and exclusive benefits. Customers see their balance in the app and at checkout.
Percentage, fixed amount, and free shipping discounts. Single-use codes for influencer campaigns. Minimum order value triggers. Cart-level and product-level coupon stacking control.
Every customer gets a unique referral link. When a friend places their first order, both get credit. The referral dashboard shows reach, conversions, and credit awarded.
Segment customers by purchase history, last order date, total spend, or product category. Send targeted campaigns via email or ChatApp β with open rate and click tracking per send.
Post-purchase review request via email. Photo review support. Moderation queue in admin. Review score displayed on product page and in search results. Authentic social proof that converts.
Conversion funnel by traffic source, campaign ROI, customer acquisition cost, lifetime value by cohort, and repeat purchase rate. The numbers that matter for a fashion retail business.